INNER MANSION

The flowers of the prosperous Tang Dynasty shine brightly.

Uphold the oriental etiquette and contain the elegance of thousands of years.

Here is the essence of Xi'an.

Xi'an - a city that bears the glory of being the ancient capital of thirteen dynasties, with a profound and long - standing historical heritage. Huafa · Jinchenfu is located in the prime location of Chang'an Road, the city's showcase area. It takes "The Cover of the Central Axis, an Heirloom Collection" as its coordinate concept; draws inspiration from the cultural heritage of the prosperous Tang Dynasty and takes "Colorful Gilding" as its design concept. By applying the official - style craftsmanship aesthetics such as golden ridges and silver waists, stone - carving and gold - inlaying, gilded treasure canopies, filigree gold borders, and gold - woven fabrics like brocade, it endows the building with a sense of modernity and an ancient and elegant charm, creating a fourth - generation residence that is both modern and international and can showcase the local cultural features.

01 Pomegranates Reflect Chang'an | Fireworks Illuminate the City, Glowing Radiantly

Pomegranate, a dazzling gift originating from the Silk Road over two thousand years ago, once swayed amidst the misty glow of Lishan Mountain and the palaces and pavilions in Chang'an. Today, we engrave the gilded imprint of the pomegranate flower into the texture of the Jinchenfu project: on the copper - colored ground, it tells of modern craftsmanship through geometric patterns; among the crevices of the landscape wall stones, it outlines the charm of the ancient capital with natural brushstrokes; in the metal signs, it interprets contemporary aesthetics with a radiant glow. When the millennial urban vein meets the pomegranate - red flames, it creates this gilded and radiant mark of time and space - carrying the profoundness of the thirteen dynasties' precipitation while radiating the unique brilliance of this era. Every detail is telling: this is a new footnote to Chang'an, with the pomegranate flower as the symbol and the colorful gilding as the charm.

02The beauty of pomegranates remains unchanged | The elegant charm of Chang'an endures through time and remains ever - fresh

In the design process of the signage system, we took "colorful gilding" as the aesthetic keynote, skillfully incorporated the symbolic image of pomegranate flower, the city flower of Xi'an, and reinterpreted traditional elements through modern design language. The design adopts a minimalist approach, using a partial etching process to delicately integrate the pomegranate flower pattern with the icon into the signage carrier. While ensuring functional orientation, through the contrast of the texture of the material itself and the changes in light and shadow, it creates an elegant and luxurious temperament of "showing without being ostentatious".

03 Hua Liu Tianque | Patterns emerge as the hidden light rises, and the image silently gives birth to splendor.

In the logo design of this project, we pay special attention to the customized detail processing. The logo of the restroom adopts hand-painted stone patterns, which are both special and elegant. All logos are carefully adjusted in size according to the size of the space to ensure a harmonious and comfortable look. We choose metal combined with luxury stone materials, and the edges are carefully chamfered, which is both durable and shows a sense of quality. The overall design is simple and elegant. Through a unified warm golden color scheme, every detail naturally integrates into the spatial atmosphere.

At the beginning of this design, it was as if we were searching for the poems of Chang'an in the gilded years. How to integrate the imperial charm of "colorful gilding" with contemporary logos and appropriately showcase the brilliant elegance of pomegranate flowers became the most appealing design proposition.

We peruse the stone inscriptions of the Forest of Stone Steles over thousands of years, seeking the strokes that best suit this city in the mottled inscriptions. We repeatedly deliberate on the shape of pomegranates, making every curve tell the elegance of the prosperous Tang Dynasty. From the slightest differences in patterns to the transitions of fonts, every detail is the most poetic tribute to this ancient capital.

Ultimately, when the luxury of gilding, the vitality of pomegranates, and the profoundness of Chang'an meet in the design, this set of signage system full of deep affection is born. It is not only a carrier of functionality but also a visual poem dedicated to Xi'an.

项目位置：陕西-西安

项目名称：华发·锦宸赋

项目业主：西安曲江铧发置业有限公司

标识设计：上海柏熙标识有限公司

设计团队：张燕琴，朱明杰，刘鉴，陈杨洋，任城，王辰橹

建筑设计：GOA大象设计

景观设计：JTL

室内设计：SLD

摄影视频：朱胡兵