MARINA ONE

JING lake water

Qinrun Shaoxing's more than 2,500 years of humanistic history

From Wang Xizhi to Lu You

Then to the representative of modern humanities, Lu Xun

Bibo Mirror Lake endows Shaoxing

The Poetry and Elegance of Jiangnan

From time immemorial

The elegance here is constantly praised

In Chinese Residence Aesthetics

Living by the water is a very high spiritual connotation

It brings wonderful mood to life

At the same time, it also composes a moving movement for life

Zhonghai Bojun adheres to artistic aesthetics

On architecture, landscape, interior, signage

Design concept with no sense of integration

With the aesthetic tone of returning to nature

Re-enable the feeling of space

Create a modern hidden luxury landscape

ARC

It is the control of details of architecture and landscape

Let visitors feel advanced and refined

The logo design combines the agility of the water element

Used in wayfinding and integrated into the landscape

Layers of waves on the lake

Interlacing moment with Platinum Jun

This fixed the body of the sign

Signtype for exterior styling

Emphasize the sense of arc interlaced composition

Subtract the whole

Prominent in volume 1

Echoes the uniqueness of the project Marina one

The main color continues the architecture and landscape

Presented in black and gold

Contrast the high-end and low-luxury quality of the project

According to the characteristics of the project LOGO

We designed a whole set of icons for the project

Only highlight the exclusivity in the details of the sign

Taking into account both project tonality

Also enhances the hierarchy of the sign

For the project

From the staggered posture of standing

To the stacking up of brand shapes

Rounded corners from details

to the slight arc of the line

The continuation of flat visual symbols is equally important

Professional unity in multiple fields

Associate the sign with the environment

Really good design

项目名称：绍兴中海·铂隽

项目地点：中国-浙江-绍兴

项目业主：绍兴中海海富置业有限公司

建筑设计：上海尤安建筑设计股份有限公司

景观设计：成都赛肯思创享生活景观设计股份有限公司

室内设计：上海拓臻建筑设计有限公司

雕塑设计：北京格思空间文化艺术有限公司

标识设计：柏熙标识

设计团队：刘广梅 宋丽 张超伟 李靖宇 王秋燕

标识施工：上海苏恩营销策划有限公司

摄影视频：云岫摄影