FIRMAMENT

A feather slowly falls

Like the track of a bird across the sky

The "ling" in "Lingyun Pavilion"

Is the starting point of our design this time

We didn't intend to turn it into a repetitive pattern.

Instead, we hoped to preserve its original feeling—the feathers gently falling and slowly floating.

The wind at that moment was "frozen" by us in the logo, becoming a trace left by time.

It's not grand and spectacular, but modest and quiet, with a gentle charm that is subtle yet profound

The overall design of the logo is also integrated with the project environment.

The splicing of metal plates and the layers of materials

are all derived from the surrounding landscape elements.

We also selected translucent marble and suspenders with a bronze texture.

Light and shadow flow gently on their surfaces, being both cold and warm.

Nowadays, the logos of many projects tend to be homogenized and lack expression.

This time, we want to do something different.

It's not about showing off skills or focusing on form.

Instead, it's about adding some emotions and leaving a lingering aftertaste.

Feathers are static, yet they remind people of windy afternoons and dazed dusks.

Leave a small space in the fast - paced city for people to slow down.

Materials are not just for construction; they also tell of emotions.

They speak of softness, of memories, and of that moment of stillness.

In the slow-paced time of Chengdu, it stands quietly.

It leaves its own way of expression -

"Light feathers settle, and classics endure."

项目位置：四川-成都

项目名称：成都招商翎雲阁

项目业主：成都招商地产

标识设计：上海柏熙标识有限公司

建筑设计：汇张思/世尊

景观设计：JTL

室内设计：WSD世尊设计

摄影视频：DO STUDIO