Artistic Treasures

Born by the sea,

Grow in the light,

The shells hide the colors of the deep bay,

Eternal fame starts to resound.

In Bao'an, Shenzhen, the tides of the Pearl River Estuary meet the urban pulse here.

The winds in Qianhai, the wings in Greater Airport Area, and the stretching coastline

together shape the unique temperament of Poly Excellence Mansion –

where the edge of internationalization coexists with the relaxation of the bay,

and the enthusiasm of luxury grows with the artistic blankness.

The architecture of Poly Excellence Mansion responds to the urban feeling of Shenzhen's super metropolis with a composition featuring "great emptiness and great solidity".

The "golden curtain" at the entrance pays tribute to the sense of ceremony of the Paris Opera House,

while the indoor club transforms into a "global art theater".

01 Simple art, using simplicity to control complexity

In this grand context,

the logo system needs to follow the principle of "de - stylization":

not blindly following popular symbols,

but returning to the dialogue among materials, light and shadow, and

proportionThe. logo system adopts the design language of minimalist, art

with simple lines and slightly curved corners as the basic grammar –

the lines echo the gentle outline of the building,

and the slightly curved corners subtly match the softness of the waves.

The logo is meticulously crafted throughout the whole process.

The logo is not only a finishing touch accessory for the space,

but also an external expression of the international spirit of the metropolis.

02 Deep sea fritillary, a gift from the bay area

The fritillary has been scoured by the tides,

and a layered iridescence forms on its surface –

a gentle luster that is subtle and changes with the shifting of light.

This characteristic highly aligns with the spiritual core of Poly Excellence Mansion:

Luxury is not about display but about perception.

The logo transfers the optical effect of the fritillary to the core symbols of the building numbers, entrance nameplates, and clubhouse signage.

From different angles and at different times, the logo emits a soft pearly glow,

like a continuation of the sea's shimmering light on the building.

If the layered structure of the fritillary is abstracted into extremely shallow, rhythmic linear carvings,

it can be applied to the decorative areas of the logo.

It appears unified from afar and delicate up close –

leaving a pleasant surprise for those who approach.

03 Exclusive logo，Super symbol

At the entrance,

The logo presents the project name with simple

and delicate three - dimensional lettering techniques.

The graphic is adorned with fritillary boards and the whole is backlit.

At night, it emits glow a amber soft under the warm yellow light,

forming a gentle dialogue with the "golden curtain".

Inside the clubhouse,

The logo refers to the logo system of the Rosewood Hotel.

It uses the design technique of three - dimensional letters.

It is simply and cleanly placed in the required positions.

This makes the logo not only visible but also perceptible,

Turning it into an invisible navigation in the art theater.

The project's exclusive super symbol is a set of simple and continuous patterns derived from the logo.

It is used to adorn various logo signs.

Thus, the super symbol is integrated into the project's essence -

from the outdoor to the indoor, from large - scale elements to small materials,

echoing everywhere without being ostentatious.

04 The logo breathes, with natural rhythm.

In the early morning,

The sunlight shines low, emitting a cold - toned cyan - blue light,

Like the initial awakening of a seashell after the ebb tide.

In the afternoon,

Under the strong light, the fritillary turns into a warm - white pearly glow,

Echoing the shimmering light on the sea surface from afar.

At dusk,

The indoor lights gradually brighten,

And the fritillary releases its inner soft and warm light.

05 Art is punctuation, and logo is sentiment.

In an era where efficiency reigns supreme,

Poly Zhenyu Mansion safeguards the preciousness of contemplation;

Amidst the wave of standardization,

It preserves the spark of individuality.

And the logo system

Willingly serves as the quietest footnote in the art and aesthetics of this bay.

Here,

Art is the punctuation mark of life,

Luxury is the art of leaving blank space in the soul,

And the logo is the romantic expression of sentiment.

项目位置：深圳-宝安

项目名称：深圳保利瑧誉府

项目业主：深圳市保利房地产开发有限公司

标识设计：上海柏熙标识有限公司

设计团队：刘广梅、李亚欣、刘娇丽、陈苗苗、王辰橹

建筑设计：上海天华建筑设计有限公司

景观设计：JTL加特林

室内设计：CCD鄭中設計

样 板 房：李益中

摄影视频：DO STUDIO