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Shanghai Xuhui Vanke Plaza

City carpet, nature comes to the wild

When nature permeates the veins of the city, life becomes a silent symphony between man and nature

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When nature permeates the veins of cities

Life becomes a silent symphony between man and nature

Seasons change

Echo of the earth

The shape and intention of Xuhui Vanke Plaza freeze frame here


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PARK + TOD

The project is close to Humin Elevated

Connect seamlessly with Rail Transit Lines 1, 3, 12, and 15

From the perspective of park development

Xuhui Vanke Plaza offers a wealth of recreational and green spaces

Here is a weave about 1 kilometer long

"URBAN CARPET urban carpet with an area of about 70,000 square meters

In this stretch of green

Parent-child paradise, sports park, and national fitness venues are adorned like pearls

To give life to this commercial land


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In the business world of TOD attributes

The planning of the wayfinding system is a top priority

It's an invisible thread.

It directly affects the identification and flow of customers in the space

Help them quickly establish a connection with the venue

From the planning blueprint to the on-site review

From sorting out the difficult points to the final placement

Each step is specific and profound

And the design and grasp of this invisible vein

That's what we're trying to figure out.


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The details of the logo give the space three-dimensional personality

While creating an overall atmosphere

The logo guide pays more attention to details and is meticulously crafted

This is a process of continuous demonstration and optimization

Through trial and error proofing, scrutiny, constantly improve the accuracy of the process

Strive to reflect the utmost in every detail

Throughout

Focus on the heart


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Positioning clearly

In a well-themed field

The existence of the logo should be integrated with the environment

Instead of overwhelming, showing off alone

We hope that through the lens of logos

Examine the dynamic flow in business scenarios

Enhance the delicate experience of customers in the usage scene


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Here it is.

Don't think, don't know

Just breathe, just feel





项目位置:上海-徐汇

项目名称:上海徐汇万科广场

项目业主:上海万九绿合置业有限公司

标识设计:柏熙标识

标识团队:代健美、章春萍、祖文健、石锐、徐丽颖、孙玥、余小霞、王辰橹、王秋燕、马鑫豪

建筑设计:日建设计、三菱设计

三期景观设计:上海天华建筑设计有限公司

商业室内设计:Pinhole

标识摄影:朱胡兵


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