ZHAO SHANG XI

"Hidden to the deepest, revealed naturally."

Chengdu is a city that blends a thousand years of elegance with the hustle and bustle of daily life. The heritage of ancient Shu has settled in the aroma of tea in the alleys, while the contemporary charm unfolds in the calmness of daily life. It takes its time and forms its own unique charm. The "Xi" series adheres to the concept of "One Xi, One Customized Masterpiece; One Location, One Legend", and has launched the first "China Merchants Xi" project in the southwest in the west of Dayuan, High - tech Zone. When the twilight spreads across the sky, we use the logo as a pen and space as a scroll to lead you into a relaxing realm "hidden" in the city center.

01 Stone Ribbon Fluttering in the Wind, Returning to the First Realm of Home

At the entrance area of China Merchants Xizhao, there are no elaborate art installations. The desert-style stone wall at the entrance is crafted through digital modeling technology, "shaping stones into ribbons," resembling Sichuan brocade fluttering in the wind, light and graceful. The signage system is fully integrated and shows self - restraint. Fine cutting is used to preserve the natural texture of the stone. Within a delicate balance, it blends with the stones, water, and light. From the very first step of returning home, it quietly and elegantly creates a distance from the hustle and bustle.

02 Silent Luxury, Revealed in Details

True luxury doesn't need to make a racket. It lies hidden in every painstakingly crafted detail and around every unexpected corner. The logo is not simply pasted on the surface of the stone; instead, it allows the two materials to interact and blend seamlessly. By removing excessive decorations and using the camellia as a symbol, we create a project logo that combines a sense of ceremony and distinctiveness. Simplify the design, making the visual symbols a silent understanding and allowing the mind to stretch freely in the space.

03 Searching for Elegance on the Ancient Shu Road: Every Step, Every Moment of Romance

A journey on the Ancient Shu Road is not merely about traversing mountains; it is a quest to trace the roots of a civilization that spans thousands of years. Chengdu, with its unique calm and open - mindedness, weaves the weight of history and the relaxation of daily life into this journey. Guided by the signs, as we stroll through the winding framed landscapes, we gradually transition from the thousand - year - old weaving of Shu brocade to the leisurely flow of the Jinjiang River's charm.

04 The Combination of Stone and Bronze, Concealed Luxury Reveals Elegance

To inherit the concealed luxury of the Seal Series' high - end customization and create a calm and elegant living atmosphere, the logo specially selects warm and natural stone paired with gilded ancient bronze. The natural and rustic texture and delicate color of the materials are in line with the project's temperament, conveying a sense of high - end elegance that "nourishes things silently".

05 In the limited space, the charm of the East

Wanbo Collection is a place where "collection" means both concealment and a spiritual realm. Each sign marks the beginning of the story of the space and serves as a visual anchor for the understated luxury. Amidst the interplay of light, shadow, and greenery, the Eastern concept of "concealment" and "hiding" is condensed in this limited space. The signs appear faintly in the quiet light and shadow, neither overshadowing the main elements nor failing to precisely define the essence of the space, adding a touch of subtle elegance to the poetic living environment.

06 Great Sounds Are Rarely Heard, with Its Own Elegance

Sophistication is a kind of beauty with rules and order. It is not a simple accumulation of single - point luxury, but an ultimate consideration of "great sounds are rarely heard". We use a set of luxurious and elegant signage systems as the core clue for spatial narration. By using warm - toned stones and ancient - looking metals, we balance and light shadow, materials, and symbols to achieve the dual functions of guiding the movement route and artistic aesthetics. It is neither flamboyant, nor ingratiating, nor showy, yet it has its own aura, where one can hear the thunder in the silence.

项目位置：四川-成都

项目名称：招商蛇口·成都招商玺

项目业主：招商蛇口成都公司

标识设计：上海柏熙标识有限公司

设计团队：宿萍萍、苗云涛、王可君、魏珂、王秋燕、王辰橹

建筑设计：GAD杰地设计

景观设计：上海日清景观设计

室内设计：召禾室内设计 / 矩阵纵横 / 深圳真工环境艺术设计

摄影视频：DO STUDIO