Hangzhou Vanke · Bai Lu Jun Xi

Logo language is indifferent to nature.

"Talk to everything"


Hangzhou Vanke · Bai Lu Jun Xi It is located on the Liangzhu culture plate Its own advantages are very obvious Liangzhu Culture It is one of the Neolithic cultural sites in China Its center is in Liangzhu, Zhejiang Province Therefore, Liangzhu culture is also known as "The origin of Chinese civilization"
				In the early stage of project design We first studied the local culture Systematic understanding On Liangzhu Culture We are with respect In the later design process Try to put some of these symbols After deconstructing in a new way Add to design concept
Landscape will be the theme of "dialogue with all things" A good continuation Such dialogues are often Spatial, temporal and regional It is also the recognition of Liangzhu Culture and memory At the beginning of design thinking There are countless possibilities Looking for the balance between man and nature
				Perceive the rhythm changes of all things at different times Is the kernel that the project really wants to express The logo needs to be integrated with the landscape Maximize the connotation of the project Signs are architectural jewelry It is not a recurring and abrupt existence Throughout the project The location and form of signs are particularly particular
Like Hangzhou Vanke · Bai Lu Jun Xi We will consider the original material method Delete There are many details of the site itself In a natural environment We prefer the logo to be in pure form To meet the functionality of the project site
				On icons and identification materials All signs are reflected Elements of Liangzhu Culture When considering the initial shape Want to combine the local characteristics of the texture of the pottery board Main material as identification But considering the relevance with architectural landscape Finally, select the brass plate that fits the temperament of the project Make it more natural and precipitated
During guide design We tried Drawing symbol elements extracted from Liangzhu Culture Derive node name font But I think the project is more suitable for simple tonality Therefore, the font design Start with the Japanese style
				Font construction landing We also tried a lot of materials Textured ceramic plate stainless steel aluminum plate To the last selected yellow Tung board We optimize step by step So as to ensure the final effect of the project