Jinsha East Campus

Do something without doing anything

I just want to drink tea, recite poetry and paint Let’s tell the story of the “elegant gathering” that belongs to Jinsha together


At Sands East Campus The flowers, trees, rocks and buildings in the entire garden are integrated into one Signs must not only have a guiding function More need to integrate into the environment Play a decorative role as the finishing touch We hope that these logos complement the style of men of letters Therefore, Zhuangzi’s ideas were introduced into the design ——Doing nothing but doing something


				Modern glass curtain wall intertwined with traditional cornice design Like a dialogue between ancient and modern times In contrast yet incomparably harmonious Convey the life philosophy of "harmony between man and nature" Every design here contains a deep sense of Zen From tranquil water features to raw stone From the natural landscape of half mountains and half water to the artistic conception of half struggle and half concealment All embody the Chinese people’s deep-rooted philosophy of life



The logo is discreetly embellished only where needed instead of being seen everywhere Reflecting restraint and thoughtfulness in design The project has strong academy genes We chose Song-style characters with profound cultural connotations Achieve innovative and artistic expression through disassembly of strokes



				Where a card body is required We extracted the mortise and tenon structure with Song rhyme gate Through disintegration and reorganization, the past can be used for the present Give the logo new life with artistic composition techniques Many guidelines in the venue are inscribed with metal characters It not only blends into the environment but also demonstrates the unique craftsmanship effect On signage construction Font engraving on ground stone. Delicate presentation of font studs All reflect the admirable fine workmanship of Jinsha people


Continue to the peripheral signage and basement space We integrate the logo Use the wall as paper, shadow as ink, and light as pen In the interplay of light and shadow, it embellishes a unique spiritual home

				Walking through Sands East Campus It’s like looking back at the etiquette sequence through thousands of years It is also a spiritual healing journey now I just want to drink tea, recite poetry and paint And we use a unique language that identifies Let’s tell the story of the “elegant gathering” that belongs to Jinsha together 项目名称：商丘金沙东院项目地点：商丘日月湖板块业主单位：金沙集团标识设计：上海柏熙标识有限公司设计团队：刘广梅、李亚欣、陈苗苗、王秋燕标识制作：刻度标识建筑设计：徐辉设计结构设计：徐辉设计景观设计：道合设计 / 山水比德室内设计：励时设计项目摄影：朱胡兵