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Jinsha East Campus

Do something without doing anything

I just want to drink tea, recite poetry and paint Let’s tell the story of the “elegant gathering” that belongs to Jinsha together

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At Sands East Campus

The flowers, trees, rocks and buildings in the entire garden are integrated into one

Signs must not only have a guiding function

More need to integrate into the environment

Play a decorative role as the finishing touch

We hope that these logos complement the style of men of letters

Therefore, Zhuangzi’s ideas were introduced into the design

——Doing nothing but doing something

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Modern glass curtain wall intertwined with traditional cornice design

Like a dialogue between ancient and modern times

In contrast yet incomparably harmonious

Convey the life philosophy of "harmony between man and nature"

Every design here contains a deep sense of Zen

From tranquil water features to raw stone

From the natural landscape of half mountains and half water to the artistic conception of half struggle and half concealment

All embody the Chinese people’s deep-rooted philosophy of life

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The logo is discreetly embellished only where needed

instead of being seen everywhere

Reflecting restraint and thoughtfulness in design

The project has strong academy genes

We chose Song-style characters with profound cultural connotations

Achieve innovative and artistic expression through disassembly of strokes

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Where a card body is required

We extracted the mortise and tenon structure with Song rhyme gate

Through disintegration and reorganization, the past can be used for the present

Give the logo new life with artistic composition techniques

Many guidelines in the venue are inscribed with metal characters

It not only blends into the environment but also demonstrates the unique craftsmanship effect

On signage construction

Font engraving on ground stone. Delicate presentation of font studs

All reflect the admirable fine workmanship of Jinsha people

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Continue to the peripheral signage and basement space

We integrate the logo

Use the wall as paper, shadow as ink, and light as pen

In the interplay of light and shadow, it embellishes a unique spiritual home

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Walking through Sands East Campus

It’s like looking back at the etiquette sequence through thousands of years

It is also a spiritual healing journey

now

I just want to drink tea, recite poetry and paint

And we use a unique language that identifies

Let’s tell the story of the “elegant gathering” that belongs to Jinsha together




项目名称: 商丘金沙东院

项目地点: 商丘日月湖板块

业主单位: 金沙集团

标识设计: 上海柏熙标识有限公司

设计团队: 刘广梅、李亚欣、陈苗苗、王秋燕

标识制作: 刻度标识

建筑设计: 徐辉设计

结构设计: 徐辉设计

景观设计:道合设计 / 山水比德

室内设计: 励时设计

项目摄影: 朱胡兵



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