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Grand Park City

Sign - a pearl in Xintang

On the Bank of Dongjiang River, there is a bright pearl.

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The East River is rolling in

Carrying sediment

In the inner bay where rivers and seas meet

Deposit

Gradually form River Beach

The locals built stones and surrounded the pond here

The stone embankment gradually became a collection of dikes and was named Xintang


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In China Resources Park Shangcheng project

The building is a beach constantly washed by the river

The landscape is the vegetation growing in the river

Therefore, the guidance design

We want the shape of the logo

Not only follow the concept of architectural landscape

It also has its own appeal and representativeness

The audience can identify

Feel the story behind the project

Understand the development of Xintang


With the surging and tumbling of the waves

Shells in the river

Drift to land

Gather on the winding banks of the Dongjiang River

Sabei has become the "Keepsake" of Xintang

The sun and moon change, cold and summer come and go

Grow on this land

Enjoy harvest and stability at the same time

It also records the rapid changes of Xintang


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We focus on the element of "Shabei"

Give her new meaning and spirit

Shells on the beach

After the continuous baptism of the sea

Her soft interior

Sand wrapped in water

Started the arduous process of breeding pearls


The guide design will make Sabei micro Zhang

Moments with pearls

Refine and redesign

Give the logo a sense of picture with its form

In order to maximize the perfect effect

We try to look at it from different angles

Different connection sizes

Application of different process materials

As far as possible, the characteristics of "sand shell with beads" shall be considered

Vividly displayed on the guide


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The process of cultivating pearl in Sabina

Like the process of China Resources Building Xintang

It comes from the efforts of generations

The Xiongguan pass is like iron

Now we are starting from scratch

From a small and unknown County town

Transform into an important industrial ecological town

With perseverance


If the history of Xintang began in Dongjiang

The China Resources Park downtown is on the Bank of the Dongjiang River

A shining pearl

It is the ingenuity and determination of China Resources to pursue quality


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项目名称:广州华润·公园上城

业主单位:华润置地

标识设计:柏煕标识

项目拍摄:云岫摄影

文稿编辑:阴于