VANKE WANG JING WALK
It's time to "Wangjing"On the way of urban renewal, this is the beginning
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There is a place in Beijing called Wangjing Is a place with well-developed traffic It has a complete life circle Many foreigners choose to settle here People who work and live there No need to leave this circle It meets all the needs in life As the city’s positioning and surrounding environment change Wangjing looks increasingly old Wangjing Street with nearly a hundred shops Because of the serious misalignment between the commercial level and actual needs And the resulting problems are becoming increasingly prominent |  | ||||
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 | I used to enjoy the delicious food here in the afternoon I don't know when it became a memory It can no longer meet the current urban needs August 8, 2020 The renovation lasted about 5 months Beijing Wangjing Street returns to people's embrace Gorgeous transformation and upgrading of old neighborhoods Opened a new chapter in the development of the entire area For the transformation and promotion of other blocks Even urban renewal provides a classic example | ||||
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Wangjing has a big advantage Located on the fringe of Beijing's urban area, it can undertake urban resources Foreign companies like this location the most The transformed Wangjing Street is an international commercial street It is also the bearer of technology and art Leading Wangjing to become a new landmark of culture and art |  | ||||
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 | Vanke Times Center where Wangjing Street is located It is a modernist style building advocated by Bauhaus With the simplest lines, color blocks and light and shade To show the beauty of reason and order In the spatial layout and operation scenarios of the sign guide We borrowed the style of the German-style commercial street Incorporate pragmatic style into the sign and scene The best life experience for people who come here | ||||
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The sign is inspired by the work of the Dutch painter Mondrian His abstract works interpret simplified and rational thinking Has a profound impact on the modernism advocated by the Bauhaus Laid out future generations with simple geometric forms and orderly shapes An important beginning for the foundation of modern architecture |  | ||||
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 | Follow the aestheticism of the two masters Put functionality, system, and logic first We simplified the shape of the sign Extract colors and lines in project elements Extend to sign design Make the picture present a brisk rhythm Sign icons use dark red Contrast with dark gray background Echo the lively atmosphere of the commercial district with visual conflict | ||||
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Smooth lines are the epitome of passing pedestrians Bright colors match the passion of life From Shanghai·Shangsheng Heart Institute to Beijing·Tech Times Center From Shenyang·Hongmei Cultural and Creative Park to Harbin·Xiangfang On this runway of urban renewal Vanke has already drifted away Wangjing is just one of them And there will be countless |  | ||||
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