ETERNAL LAND

In the heart of Chongqing,

China Resources and Hongkong Land have constructed an art gallery in the air.

It is not just a house or a building.

Instead, it is a place that redefines the lifestyle with "Sky Floating Island · Fourth-Generation Residence".

We want to use some visible and tangible symbols to carve down the feeling of home,

the imagination of the future,

and the radiance of the city inch by inch.

It is not aloof or distant.

It is the beauty that you want to take another look at every day when you pass by.

Architecture is a container, and signage is memory.

We regard the entire building combined with VI as a super symbol.

It's not just about pasting a LOGO.

Instead, we make the signage become a part of the building itself.

The VI system is the starting point of the soul for the future living temperament of our entire project.

All designs, from style to details, will start from here.

If "Guan Yi" is already a blooming flower, then "Guan Er" is like the core of that flower.

The still slowly unfolding flower heart is implicit, internal, and exquisite.

Compared to "Guan Yi", "Guan Er" will be more restrained.

More introverted and more particular. It's like hiding the temperament.

The more you look at it, the more flavorful it becomes.

It is like a treasure box suspended in the sky, with glass, stone, and metal intertwined and breathing.

The LOGO is not words placed on the wall, but a sculpture hidden in the facade.

After dark, those pieces of translucent luxury stone light up.

Like suspended amber, it wraps the city skyline and makes people remember it at a glance.

This is Guanchen · Thousand Layers of Brocade.

Signage is not a cold signboard but a language that "grows" from nature.

We have created a forest in the air, and the signage shines hidden in the greenery.

Icons emerge from the moss wall, and directions spill out from the vine light strip.

They are not signage boards but the breath and response of this floating island.

Quietly shining in the corner, hiding beauty in every step.

Entering the interior is another kind of luxury.

It is not the coldness piled up by marble.

It is a high-level sense with temperature and human touch.

The signage has also changed its role, from a signboard to a work of art.

Some are like small sculptures hidden on the wall.

Some are integrated with leather and metal.

Looking low-key, but with details when touched.

Like pieces of curated daily objects.

The floor index is not a tool. It is the code of space.

Silence also has weight.

"Guanchen·Qianchongjin" is not just a residential logo.

It is more of a proposal for future life.

Make the logo like jewelry, like light, like memory.

So that everyone passing by can feel that there is language, emotion, and story here.

The logo is no longer just characters pasted on the wall.

It is the soul of a space and the footnote of a pinnacle life.

项目位置：重庆

项目名称：观宸·千重锦

项目业主：华润置地/香港置地

标识设计：上海柏熙标识有限公司

设计团队：唐飞华、彭亚萍、董秋风、曹童、王秋燕

建筑设计：ZEN正象设计

景观设计：承迹景观

室内设计：Yu Studio

摄影视频：DO STUDIO