Jade Apartments

In the dimension of wayfinding, the lead designer of this project is a designer who designs "sensory" signage based on emotional perception and latent insights into people. He hopes to incorporate latent values into the carrier of the signage to touch those who come to this space and help them find like - minded people.

In the communication in the early stage of the project, the client fully respects our understanding and ideas of the project and gives trust and support. We share the same value orientation for the design and cooperate towards the common goal. It is a very exciting and happy thing. Therefore, we dare to carry out the design work from the LOGO to the overall signage without hesitation.

On weekdays, the public spaces in the community are the most popular and convenient places for those taking care of children.

Even an ordinary sign with a flipping function can attract curious children to explore.

Based on this, the signs in the play area should break away from stereotypical ways.

Analyze Interestingness and playability from the perspectives of children's needs and growth stages.

Make this small area a place where they can immerse themselves in play.

Even endow it with a profound significance of stimulating children's interest and exploration from small points.

As for adults, more of their needs are to hope that when they take a walk to relax, there are some soft texts that can bring a bit of poetry to their already busy lives. This has nothing to do with luxury and style, but is a kind of simple and deeply rooted conversation. This is the potential and unique significance that the community space brings to us. Therefore, the selection of texts and the spaces for embellishment are particularly important. It must not be an eye-catching or deliberate expression. Break away from the style, techniques, and creativity required for signs in the market, and from the perspective of soft needs, enable those who come here to gain inspiration and resonance.

Nowadays, the doctrine of appropriation is rampant.

There are few creative people who are down - to - earth and modest.

What we are seeking is a kind of consensus among people.

Different people look for people and works that resonate with them, and let them spread and thrive.

Achieve better balance in design and overcome the obsession with "more".

Appreciate the infinite complexity of reality and learn to enjoy what we have.

Just as I.M. Pei understood architecture -

Every design conveys the soul and emotion of the building.

They are not only guides to space,

but also emotional extensions of every moment in life.

项目位置：深圳

项目名称：华润超核中心润府

项目业主：深圳市润北房地产有限公司

标识设计：上海柏熙标识有限公司

设计团队：代健美、章春萍、许梦佳、高俊、王秋燕

建筑设计：澜加（杭州）建筑设计事务所有限公司

景观设计：上海澜道佑澜环境设计有限公司

室内设计：北京盘石典艺装饰设计有限公司

摄影视频：DO STUDIO